One of the most important communication goals for MAR volunteer leaders and professional staff is ensuring that our communications reach you. We use a number of different platforms to send our members all the information needed to participate in MAR’s advocacy and information services. Meanwhile, we realize that spam and junk mail filtering are important. In fact, 80% of all global email volume is spam. Unfortunately, filters also can block critical information you need for business. So here are some simple steps to balance your need for critical business information versus spam filtering, and to help MAR keep critical business information flowing your way.
MAR emails typically come from either an MAR staff professional or one of our general mailboxes. MAR emails always originate from the marealtor.com domain. So a first step is to “whitelist” our marealtor.com domain with your email provider. Add us to your contacts list wherever possible. There are several guides to whitelisting individual email addresses and domains for most major email providers and devices.
Another important issue that we’re trying to address are the personal email providers which a relatively small percentage of our members use to do business. Personal email providers like AOL, Verizon, RoadRunner, Adelphia or newer free accounts tied to companies like Comcast and AT&T are certainly handy for personal messages. Their spam and junk-filtering systems are very aggressive, and it’s difficult to deliver email to those addresses if you’re using a large-volume commercial service like the ones MAR, the National Association, and even many of our local Associations use for important messages like legislative Calls for Action or e-newsletter industry updates. Most of our delivery failures come from a small number of members who use personal email providers for their business. Among members using their own domain or a company email address, failure rates are much lower.
There are lots of great options out there. The simplest is probably Gmail, which is free and extremely reliable. It takes only seconds to sign up for a free account, and you can easily set up forwarding from your old email addresses to the new inbox so you’ll never miss a thing.
Even better is to set up a branded email address – something customized and easy to remember. NAR offers an email package for its .realtor domains, at an additional cost of $60 per year. You’ll need to claim set up your .realtor domain first, if you haven’t already.
GoDaddy, a popular web hosting company is currently offering a great price on its email and Office packages – you can get a professional domain, custom email, AND the full Office 365 suite with Word, Excel, Powerpoint, and more to use on up to 5 devices for $9.99 a month.
There are lots of other options out there, but the important thing is to consider the value email communications hold to your business. If you, like us, miss an important email because your spam filter got a little overenthusiastic, what could the consequences be? For us, it was a day lost reconfiguring the website. For you, it could be an important committee meeting, pictures of a loved one, or even a great offer on one of your listings. Isn’t it worth using the best possible tools at your disposal to manage your business communications, especially when they’re so affordable?