Lead generation just got a whole lot easier with LinkedIn.
If you’re already using LinkedIn’s advertising tools to drive traffic to your website, for example, then you may have noticed the recent option to “Collect leads using LinkedIn Lead Gen Forms.”
How do LinkedIn Lead Gen Forms work? It’s simple. When a prospective client clicks on your ad, they will be prompted to fill out a form, which will automatically populate with their information from LinkedIn. Because people tend to keep their LinkedIn profiles up-to-date, this ensures that your lead will be accurate and complete. This solves the common problem of inaccurate, abandoned and incomplete lead generation forms that you may be all too familiar with as an advertiser.
After the user fills the form they will land wherever your ad was directed–your website, eBook or webinar sign-up page, for example. You can then export your leads directly from LinkedIn into the CRM or marketing automation platform of your choice.
Learn more in this video from LinkedIn:
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Have you experimented with LinkedIn advertising in your real estate practice? What do you think of their new Lead Gen Forms? Let us know in the comments below.