You know by now the beautiful images you can take and edit with Instagram, but have you used its video feature yet? According to Inman News, “50 percent of all Web traffic today is on video and that users prefer video by a margin of 6-to-1 over other types of media? Video also makes you 50 times more likely to rank on Google, increases click-throughs by 41 percent, and causes visitors to stay six times longer.”
If those aren’t enough reasons to start creating videos now, consider how easy it is to take short videos with apps like Instagram: open the app, enter the camera setting, and click on the video icon in the bottom right-hand corner. Then start shooting! (Cute puppy a bonus, but not necessary).
Instagram video can be used for multiple real estate marketing purposes, like home tours, community videos, and testimonials. Read more suggestions and video tips in the Inman News article here.