Social Media Monday: Instagram becoming more business-friendly with ad tools #marealtorssmm

The Facebook-owned Instagram is now making itself more appealing to advertisers with the introduction of business tools which offer insights and analytics. According to an article from TechCrunch, businesses will soon have access to a suite of tools “that show a business’s reach and impressions, as well as engagement, plus the performance of paid ad campaigns.”

These tools could prove priceless for REALTORS, in a field where images are essential for business.

Unfortunately, Instagram has been vague about the release of these tools to the general public, saying that “the suite will roll out ‘over the coming weeks and months,’ without providing a more solidified timeframe.”

Read the rest of the article here at Techcrunch.