Producing Bay State REALTOR® is a labor of love. As Editor in Chief along with production, sales, and design staff, I produce each issue with the intent to provide an interesting, informative, and eye-catching magazine. The editorial is different in each issue, but many elements have stayed the same for some time. It’s time for a change.
The September/October issue, which should be in your mail any day now, officially launches a newly refreshed design and layout of Bay State REALTOR®. The changes create a contemporary, clean look to the magazine, integrating more brief articles on the industry and association amidst thoughtful and timely columns and feature articles. It’s newly organized for easy readability and access to sales and marketing tools; legal information you need to know; member feedback; and association news and events. Our desire for change and a facelift, if you will, was to make the publication better for you, the reader and we hope you agree. And, if you do agree or see ways we can futher improve, we welcome your feedback at email@example.com.
But aside from the new design to check out, I want to share a few highlights of the September/October issue that I think will be of particular interest to you:
*Conference & Tradeshow Special Section
If you are a regular reader of Bay State REALTOR® (which I hope you are!) you know that we usually address a key topic of interest in the feature but currently there is nothing more pertinent to today’s Massachusetts REALTOR® than the MAR Conference & Tradeshow, October 18-20 at the DCU Center in Worcester. Therefore, we included a “Special Section” in the issue that not only highlights a few of the courses and events planned for the Conference but we included additional great information on market strategies, niche marketing and technology related to additional course modules offered at the Conference. We haven’t tried this “Special Section” before but I think it gives you a great snapshot of the annual event.
*Legal REALTOR® – Use of Social Media
Robert Kutner, Esq., MAR’s outside general counsel, has touched upon a very timely, important topic in his article that I think you’ll find interesting. He explains that the advent of social media websites creates a great vehicle for communication by REALTORS® and often at little or no cost but the benefit does not come without risks. You’ll really get alot of information from this article on the legal and ethical limitations and risks associated with communicating through social media outlets.
*Insider – Commercial Forecast
And lastly, I want to draw your attention to the “Insider” column this issue, provided by Rob Nahigian, Commercial Broker and an instructor at the MAR Conference, who sheds some light on the current Mass. commercial market for us. I realize most of the membership deals primarily in residential but as Rob states, “while it may not be their core business, industrial could prove as supplemental referral income or more, and it is worth it to be informed about the niche.” I couldn’t have said it better. The more you know, the more valuable you are.
Those are just some highlights. There’s much more in the issue for you to peruse. Happy Reading!