Referral Central

Woman whispering to her friendAll real estate professionals rely on referral business, just as so many other customer-oriented sales professionals. Realtors® rely on referrals from their customers and clients and they need them from their fellow agents. But did you know you have access to a very special feature called Referral Central as part of your membership to the Massachusetts Association of Realtors®?

It’s really easy to access Referral Central. All you need to do is take full advantage of what your Realtor® association has to offer! Let me tell you a story:

I took part in a committee meeting a while back and the topic of discussion was the value of membership and understanding why members join the association. One member of the group explained that the most emphatic moment for her to understanding the value of membership was watching her husband work as a volunteer leader in the association, travelling to different events and meetings across the state. It was a poignant moment because he came back from those meetings with one overwhelmingly huge benefit – referrals.

You can contact your local, state or national Realtor®  Association, begin volunteering on a committee for 2018 by signing up here, and work your way from there as a boots-on-the-ground volunteer.

However, you can also act now and see immediate results (well, you’ll have to wait a couple of months). How? Instant networking is at your fingertips at the annual MAR Conference & Tradeshow happening September 25-26. It is the best-kept secret that the two-day conference provides not only great courses and events, but also two days of networking and referral building.

Just picture it. You are walking through the halls of the convention center—this year’s venue is the beautiful Sea Crest Hotel in Falmouth—and say you are from Newburyport, chatting with a fellow member from Shrewsbury. You attend the same class together and chat a bit more after the class only to find out that this member has a buyer looking for waterfront property on the North Shore. Of course, you have great properties as your listings! This type of exchange happens all the time at our conferences.

Plus, you don’t have to worry about grabbing the time in between classes to connect with fellow members because there are networking events built in to the conference. Get to know your fellow Realtors® at the welcome reception, the tradeshow networking reception or the annual after-hours party, Realtor® After Dark. This year we’re even offering a clambake to take advantage of all the Cape has to offer and celebrate our New England roots.

Association volunteering and attending the annual MAR Conference allows you to reap the benefits of “Referral Central.” Your access is yearlong through other association involvement but you can’t miss the greatest hub of activity that happens once a year. You won’t be sorry.