Monday September 26th 2016

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What the 2016 Presidential Debate Can Teach Us About Live Video

People at a Political RallyTonight is the first of three 2016 Presidential Debates, and if you’re not at home in front of the TV at 9 p.m., don’t worry because you can pretty much stream it anywhere. Social media giants Facebook, Twitter and Google have all taken up the opportunity to get a chunk of the 100 million expected viewers tonight. Those are Superbowl numbers.

What’s more interesting is that there will be a chance for viewers to ask questions via social media directly to the candidates. These viewer-generated questions may or may not be read, but it gives the average American social media user a chance to engage in the election process like never before. It also puts the pressure on the candidates to speak in such a way that will come across on social media. It’s likely that both candidates will have come to the debate tonight prepared with “tweetable” quotes and catchy sound bites.

When preparing for your next live video, it might be helpful to take a note from the Presidential candidates and come prepared with a few crafted points you want to make in a way that people will remember. Also, live streaming will allow your viewers to ask questions in the comments, so take some time to answer those. If you’re filming the live video yourself in selfie mode, you’ll be able to see the questions and comments pop up as they’re entered below your video. Otherwise, set aside time for questions and have the person filming read the questions aloud to you then.

Your success (and the 2016 President’s) may depend on it.

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Are paid social posts worth the money? | Social Media Monday

In the world of social advertising, the million dollar question is whether organic reach get you anything anymore. (Organic reach is the amount of people your social posts are served to organically without ad dollars.) A recent study found that a majority of users (59%) found paid social posts to be more effective than organic. Still, more users are still posting a majority of organic content.

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Buyers Pushed Up the Pace on Pending Home Sales in August


Buyers were not deterred by the hottest August on record in pushing up the number of accepted offers that were made as pending home sales rose again over 24 percent from last year. Condominium pending sales were also up 17 percent as prices for both property types continue to go up. The strong market was reflected in a high Realtor® Market Confidence Index, while Price Confidence was essentially flat.

August Pending Sales:

Single Family August 2016 August 2015 % Change
Sales 6,052 4,863 24.4%
Median Price $375,000 $365,000 2.7%
  • Pending sales have been up 41 of last 42 months
Condominium August 2016 August 2015 % Change
Sales 2,095 1,789 17.1%
Median Price $342,000 $335,450 2.0%
  • Pending sales have been up for 12 of last 13 months


REALTOR® Market and Price Confidence Indexes:

Confidence Index August 2016 August 2015 % Change
Market 77.83 74.16 5.0%
Price 68.91 68.61 0.4%
  • The Realtor® Market Confidence Index was up for the 18th straight month
  • The Realtor® Price Confidence Index was down or essentially flat for the eighth time in 13 months
  • Measured on a 100-point scale, a score of 50 is the midpoint between a “strong” (100 points) and a “weak” (0 points) market condition    

Read the full August 2016 Future Indicators Report release.

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These 10 MA towns experienced the highest increases in sales and price in July

Top-ten_blog_purpleMiddlesex County experienced a boom in activity this month, with two town making the top five in increased closed sales over last year.

Closed Sales Percent Increase
Median Sales Price Growth Median Price Percent Increase
1. Sherborn +140.0% 1. Great Barrington $337,463 + 84.2%
2. Lunenburg +125.0% 2. Dighton $386,150 + 80.3%
3. Orleans +100.0% 3. Groton $556,950 + 59.4%
4. Palmer, Groton +88.9% 4. Swansea $323,950 + 55.4%
5. Everett +77.8% 5. Westwood $985,000 + 53.0%
6. Salisbury, Sterling +71.4% 6. Milton $766,200 + 50.2%
7. Uxbridge, Middleton +66.7% 7. Mansfield $510,000 + 48.3%
8. Dudley +62.5% 8. Dover $1,050,000 + 41.4%
9. Spencer +57.1% 9. Halifax $407,500 + 40.6%
10. Oxford +53.8% 10. Palmer $247,000 + 36.3%

*A minimum of ten homes must have been sold in each town during July 2016 to make this list.

All data used in the rankings is compiled from the Berkshire County Multiple Listing Service, Cape Cod & Islands Association of REALTORS®, Inc. and MLS Property Information Network, Inc.

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Home Sales Slow Down in the Dog Days of Summer

Front Porch Of Resedential Home With Autumn Decorations Home sales decreased for the first time in 14 months, after a year of several record highs. Prices pushed up again for the fifth month in a row as inventory continues to slide. Condominium sales also closed lower with median prices up from 2015.

Read more in the full July 2016 Closed Sales Release.

Highlights from the release:

      • July single-family home sales went down -14.0% over last year. (5,799 sales in 2016 from 6,745 sales in July 2015)
      • July single-family median prices went up 3.5% year-over-year (to $376,750 in 2016 from $364,000 in July 2015)
      • July condo sales went down -18.1% and median prices went up 5.9% (to $360,000)
      • Inventory in July went down -29.2% to 17,650 and condominiums available down -26.9% to 4,435
      • SF listings added to the market in July went down -14.9% over last year. (6,387 from 7,507 in 2015)
      • Condo listings added to the market went down -4.0% over last year. (2,307 from 2,403 in 2015)


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Instagram takes on Snapchat | Social Media Monday

Modern TownhousesIt’s just our luck that weeks after spending all that energy writing about how to fit Snapchat into your real estate marketing plan, the platform would come up against some serious competition. That competition comes from none other than the power couple of Instagram/Facebook, who have been adding features that are eerily similar to Snapchat’s biggest claims-to-fame.

For example, you can now post live updates, or “stories,” onto Instagram. Sound familiar? They couldn’t even come up with an original name for the time-sensitive posts Snapchat has been host to for years.

Meanwhile, on Facebook, the social media giant has been rolling out filter technology that allows users in select countries to post selfies with Olympics-themed filters and overlays.

All this is to say, if you were wary of downloading yet another social media app, this may be your excuse to just stick with the old stand-bys of Instagram and Facebook before Snapchat becomes obsolete. It’s too early to tell what exactly will happen to Snapchat, but now is the time for the company to pull out all the stops. We’ll be watching.

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