Wednesday August 20th 2014

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Social Media Monday: Instagram Video #marealtorssmm

You know by now the beautiful images you can take and edit with Instagram, but have you used its video feature yet? According to Inman News, “50 percent of all Web traffic today is on video and that users prefer video by a margin of 6-to-1 over other types of media? Video also makes you 50 times more likely to rank on Google, increases click-throughs by 41 percent, and causes visitors to stay six times longer.”

If those aren’t enough reasons to start creating videos now, consider how easy it is to take short videos with apps like Instagram: open the app, enter the camera setting, and click on the video icon in the bottom right-hand corner. Then start shooting! (Cute puppy a bonus, but not necessary).

instapuppy
Instagram video can be used for multiple real estate marketing purposes, like home tours, community videos, and testimonials. Read more suggestions and video tips in the Inman News article here.

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What’s being said in the media: July Future Indicators Report

Here are the articles and posts that resulted in the release of our June 2014 Future Indicators Report (a combination of our pending sales and REALTOR Confidence Indexes data.) We’ll continue to update this post as more articles come in.

Tuesday, August 12, 2014

Pending home sales in Massachusetts hit record levels in July
Boston Business Journal

MAR: Mass. Pending Home Sales Climb to Record Levels, But Agent Confidence Dips
Banker & Tradesman

Mass. pending sales jump 17 percent in July
The Lowell Sun

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July Future Indicators Report: Pending Sales Climb to Record Levels

The Massachusetts Association of REALTORS® (MAR) announced the results of its Future Indicators Report today for the month of July. This report is a combination of our previous Pending Homes Sales and the REALTOR® Confidence Indexes data into one succinct monthly document. The report found that Ppending home sales across the state climbed to their highest level for July since Massachusetts REALTORS began tracking homes under agreement in 2004.

Here are the July 2014 Highlights:

Pending home sales:

  • Single-family pending home sales were up 17.2% compared to July 2013
  • Single-family median price up 2.9% from July 2013 (to $360,000)
  • Condo pending home sales were up 9.9% compared to July 2013
  • Condo median price up 2.6% compared to July 2013 (to  $320,000)
  •  17th straight month of single-family year-over-year increases.
  • The most homes put under agreement in July since MAR has been tracking this data.

REALTOR® Market and Price Confidence Indexes:

Confidence Index
July 2014
July 2013
% Change
 Market  63.54 71.09  -11%
 Price 70.69 72.27  -2.0%
  • The ninth straight month that the RMCI has gone down.
  • The sixth straight month that the RMCI has been over the 60-point mark.
  • The 17th straight month the RPCI was over the 70-point mark.
  • Measured on a 100-point scale, a score of 50 is the midpoint between a “strong” (100 points) and a “weak” (0 points) market condition.

Click link to read the full release: July Future Indicators Report: Pending Sales Climb to Record Levels

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Social Media Monday: Instagram for real estate #marealtorssmm

Today’s Social Media Monday post comes from an Inman News article, which outlines five very good reasons agents should be using Instagram for their business.

What are they?

1. People want to see “behind the scenes”2. Facebook’s algorithm
3. Instagram’s photo maps
4. Personal web profiles
5. Short video tours of properties

Read the rest of the article here explaining the five reasons why real estate agents should be on Instagram. Do you use the photo-sharing app? Let us know how in the comments below.

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Free zipForm®Plus Training at PASS

Don’t miss the FREE zipForm®Plus training this Friday at the The Plymouth and South Shore Association of REALTORS®. This basic training that will help members get started with the zipForm®Plus, the new free forms. The zipForm®Plus program offers many new form filling features, faster file management, and professional personalization tools for all agents.There are two training sessions available: Session 1: 1:00pm-2:00pm: click here to register or Session 2: 3:00pm-4:00pm: click here to register.

 

 

 

 

 

 

 

 

 

 

 

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Social Media Monday: What Those New Instagram Editing Tools Actually Do #marealtorssmm

instagram-brightness

If you haven’t updated your Instagram app in a while, now is the time to do it. In the past few months especially, Instagram has been hard at work adding new features that allow you to share the best versions of your photos possible. These days the app is looking more like Photoshop than the simple, square photo sharing tool we’ve come to love.

What exactly do these new features do? Check out this article from Hootsuite that breaks down each of the new tools and how to use them (with pictures!)

http://blog.hootsuite.com/new-instagram-editing-tools/

*We hope you find this link interesting, but please don’t consider this an endorsement by the Massachusetts Association of REALTORS®. Please read our Terms of Use Policy and disclaimer

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