Friday December 19th 2014

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Social Media Monday: Facebook’s new feature could help you find real estate leads #marealtorssmm

Source:  Inman News

Source: Inman News

Sniffing out real estate leads on Facebook has never been easier since the social media platform’s rolled out of a new tool last week that allows for keyword search. In other words, you can search key terms–like “buy home” or “sell home”–within posts those in your network have made. It’s as simple as typing in your keywords in the search bar at the top of your newsfeed.

Read more on Facebook’s new functionality at Inman News.

*We hope you find this link interesting, but please don’t consider this an endorsement by the Massachusetts Association of REALTORS®. Please read our Terms of Use Policy and disclaimer

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What’s being said in the media: November Future Indicators Report

Here are the articles and posts that resulted in the release of our November 2014 Future Indicators Report. We’ll continue to update this post as more articles come in.

Tuesday, December 9, 2014

Pending home sales up
Worcester Business Journal

MAR: Mass. Pending Home Sales Climb Again, But Agent’s Confidence Continues Decline
Banker & Tradesman

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November Future Indicators Report: Pending Home Sales Continuing Upward Trend

The Massachusetts Association of REALTORS® (MAR) reported today that pending home sales were up for the 21st straight month according to the November Future Indicators Report. This report is a combination of our previous Pending Homes Sales and the REALTOR® Confidence Indexes data into one succinct monthly document. There was a 20.2 percent increase in accepted offers compared to the same month the year before, while median price of homes put under agreement was up over four percent compared to November 2013.

Here are the November 2014 highlights:

  • Single-family pending home sales were up 20.2% compared to November 2013
  • Single-family median price was up since November 2013 ($330,000)
  • Condo pending home sales were up 9.2% compared to November 2013
  • Condo median price up was 1.7% compared to November 2013 (to $304,000)
  •  21th straight month of single-family year-over-year increases.

REALTOR® Market and Price Confidence Indexes:

Confidence Index
November 2014
November 2013
% Change
 Market 47.74 56.80  -16%
 Price 67.54 70.60  -4%
  • The 13th straight month that the RMCI has gone down.
  • The eighth straight month that the RPCI has gone down.
  • Measured on a 100-point scale, a score of 50 is the midpoint between a “strong” (100 points) and a “weak” (0 points) market condition.

Click link to read the full release: November Future Indicators Report: Another Month for Pending Sales Growth

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Social Media Monday: You already Facebook at work, but would you use “Facebook at Work”? #marealtorsssmm


As REALTORS, you know that Facebook is much more than a distraction from work. Instead, it can be an important tool for creating and maintaining relationships with potential clients and beyond. But would you use the platform as a business to collaborate with coworkers and employees?

According to rumors from Financial Times, Facebook has been working on an enterprise-focused product much like the one the Facebook office uses internally already. The user-experience will be familiar to those with personal Facebook pages, with a newsfeed, groups and messaging capabilities. There will also be a collaborative element that allows several users to work on a document simultaneously.

Read more on Facebook at Work here at Mashable.

Let us know REALTORS, would you use Facebook at Work as a small-business owner or broker?

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Researchers looking for first-time homebuyers

Give your clients a chance to earn $500, if they qualify for study


Attention REALTORS®: Researchers at Abt Associates, an independent policy research center in Cambridge, are looking to recruit first-time homebuyers in Eastern/Central Mass and follow them through the mortgage and home buying process. (The center has done work with MassHousing and HUD in the past.)

For those clients that qualify and participate, there is the opportunity to receive an incentive of up to $500. Participants will make short video diaries of their experiences (and receive a video camera if they need it), along with meeting with members of the research team at least three times, answer short online surveys and quizzes, and be asked to share relevant documents with the researchers.

If you have clients that might be interested, please call their toll-free study hotline at 844-790-3022. You can also email the project director at

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Social Media Monday: Social media tips to get you through the holidays #marealtorssmm


Photo courtesy of John Talbot on Flickr

Most REALTORS give themselves a well-deserved break during the holiday season, but this doesn’t mean your social media accounts can’t be doing the work for you while you spend quality time with friends and family. Inman News recently published this “Holiday social media survival guide” that we’d like to share with you. Keeping in touch with potential clients during this time of the year is important, and these tips can make it easy:

  • Does your company sponsor a charity? Most charities have official social media accounts, and the holiday season is the perfect time to share updates. Many will have interesting content you can share on your own page – charity drives and end-of-year celebrations, holiday gift ideas and more.

  • Add personalized content of your own, such as favorite holiday recipes, photos of your Christmas decorations or displays, or news about festive events in your local area.

  • Dress up your cover photos, background photos and profile pics to reflect the spirit of the season.

  • Share articles related to the season: holiday preparation tips, keeping your house secure when leaving town, etc.

  • If you are working throughout the Christmas and New Year period, let your networks know so you stay top of mind.

  • Invite clients to share their favorite seasonal memories.

  • Sponsor a competition where the prize is something that will help make a holiday special. Vouchers and gift baskets are always a popular choice

  • Share links to your favorite pages to help them build their fan base; they will receive a notification when you have done so and just might return the favor.

  • Add seasonal home-maintenance tips and gardening advice.

Read the rest of the article at Inman News here.

*We hope you find this link interesting, but please don’t consider this an endorsement by the Massachusetts Association of REALTORS®. Please read our Terms of Use Policy and disclaimer

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