Friday August 29th 2014

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What’s being said in the media: July 2014 Home Sales

Here are the articles and posts that resulted from the release of our July 2014 housing data. We’ll continue to update this post as more articles become available.

Mass. home sales fell in July while prices went up
Boston Globe

Mass. home sales down in July
Worcester Business Journal

Home prices bump up in Worcester
Worcester Telegram

Regional home sales fall, prices up
Lowell Sun

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Homes Added to the Market in July Up for the Third Straight Month

Home sellers are taking advantage of increasing prices by putting more homes on the market in July compared to this time last year according data released today by the Massachusetts Association of REALTORS® (MAR).  July home prices continued their year-long upward climb as sales were down again from the same time last year.


July 2014 Closed Sales Release

Direct link to podcast with MAR President Peter Ruffini

Click arrow below to listen to the podcast:

Highlights from the release:

  • July single-family home sales – Down 6.3% over last year. (5,409 sales in 2014 from 5,772 sales in June 2013)
  • July single-family median prices were UP 2.9% to $360,000. Twenty-two straight months of increases.
  • July condo sales down 8.1% and median prices UP 2.6% ($320,000)
  • Inventory in July down 5.0% to 23,117 and condominiums available down 18.6% to 5,430
  • SF listings added to the market in July UP 7.6% over last year. (7,057 from 6,559 in 2013)
  • Condo listings added to the market UP 4.7% over last year. (2,274 from 2,171 in 2013)

SF_07 CND_07

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Social Media Monday: Instagram becoming more business-friendly with ad tools #marealtorssmm

The Facebook-owned Instagram is now making itself more appealing to advertisers with the introduction of business tools which offer insights and analytics. According to an article from TechCrunch, businesses will soon have access to a suite of tools “that show a business’s reach and impressions, as well as engagement, plus the performance of paid ad campaigns.”

These tools could prove priceless for REALTORS, in a field where images are essential for business.

Unfortunately, Instagram has been vague about the release of these tools to the general public, saying that “the suite will roll out ‘over the coming weeks and months,’ without providing a more solidified timeframe.”

Read the rest of the article here at Techcrunch.

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Coming Soon – The MAR Conference Mobile App!


MAR’s custom-designed, comprehensive mobile app brings all event information right to your mobile device. The MAR Conference App is a great member benefit that will allow any member to be part of the conference even if they’re not in attendance.

Members can:

  • View the complete event schedule, explore all of the offered sessions, and get detailed presenter information.
  • Keep your pulse on the most popular sessions and events by accessing the app’s Activity Feed, which highlights useful comments, photos, ratings and more.
  • Earn points, badges, and prizes for being active on the app and at the event. Check the leader board to see how you compare to other attendees.
  • Update – a quick way to share photos, comments, and which session you’re attending
  • Expand your professional network and have fun!

All you have to do is go to your providers app store and search MAR Conference & Tradeshow.

The app will be available for download in September. Keep checking back here for more information!

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Win Tickets to the MAR Conference & Tradeshow

Time is running out! Now is your chance to win up to THREE FREE tickets to the MAR Conference & Tradeshow on October 6th and 7th. All you have to do is create a parody video like MAR’S Peggy Duffy-Shea. Choose any song with conference themed lyrics and upload your video to facebook after its complete and don’t forget to tag the Massachusetts Association of REALTORS®. The competition ends on September 1st.

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Social Media Monday: Instagram Video #marealtorssmm

You know by now the beautiful images you can take and edit with Instagram, but have you used its video feature yet? According to Inman News, “50 percent of all Web traffic today is on video and that users prefer video by a margin of 6-to-1 over other types of media? Video also makes you 50 times more likely to rank on Google, increases click-throughs by 41 percent, and causes visitors to stay six times longer.”

If those aren’t enough reasons to start creating videos now, consider how easy it is to take short videos with apps like Instagram: open the app, enter the camera setting, and click on the video icon in the bottom right-hand corner. Then start shooting! (Cute puppy a bonus, but not necessary).

Instagram video can be used for multiple real estate marketing purposes, like home tours, community videos, and testimonials. Read more suggestions and video tips in the Inman News article here.

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